Hi! My name is Ifigenia Christodoulidou.

I live in the beautiful city of Athens, Greece and I am a business coach for entrepreneurs and small businesses.

I've worked for many years in large multinational corporations, in senior management positions, before I decided that I've had enough and that it was about time to get out there and do something on my own (I should have done it sooner, but that's another story...).

Having had the experience of being an employee (working for someone else), a free-lancer (working just for me) and an entrepreneur (working for me, but at the same time giving something back to the world, adding value even in the slightest way), I have become a very strong advocate of entrepreneurship.

I firmly believe that we are entering into a new age of work, where entrepreneurship will not just be an antidote to unemployment and a powerful driver of growth for local and even global economy. It will also be a key element for fully utilising our capabilities, for nurturing life skills, for personal development and fullfilment, all very difficult to achieve when we work for someone else, especially in big companies.

Besides, things are not like they used to be. The business world is changing. Over the next years, global economic and technological pressures will have a major impact on the ways we work –in fact they’ve already started. The days are gone when just about anyone could step into a lifetime job with regular pay raises, promotions and a good pension at retirement. The world and our lives will be in costant flux. We have to realize that, anticipate the changes to come and adapt accordingly.

In this new era of work, self-reliance and self-improvement will be the new defining concepts.

My vision is to raise awareness on the changing nature of work and the new market realities and on the need to take personal responsibility for our work life and start generating opportunities for ourselves. Exploiting our innate creativity, utilising our talents and capabilities and adopting an entrepreneurial attitude -and action!- is the way to go about it.

"The world rewards only those of us who catch on to what's happening, and who invest our energy in finding and seizing the opportunities brought about by change. Many priceless opportunities await those of us that play by the new rules, position ourselves right, and take personal responsibility for our future."

-Price Prichett, "New Work Habits"

 

One such area of opportunity is the internet. There are countless opportunities to earn your living and build a small business via the internet: you can sell your knowledge, your products, your services, your designs, your art (music, crafts, writing, painting, illustrating, sculpting, upcycling, etc). You just have to know how to find these opportunities and how to best take advantage of them.

This is what we do at "The Be your own Boss Academy" (launching soon).

See you there and let us show you how you too can become your own boss!